John Sierra is a Merchant at a Large Fast Fashion retailer. He is currently planning his product assortment for 2016-2017. John uses his current sales information to modify his assortment for next year. However without concrete and reliable numbers on how shoppers are responding to the assortment across the market, he relies on pure guesswork in hisdecision making. After using Thirsty Thread, he is now able to make data-backed decisions, reducing the risk of both unsold inventory and under-ordered inventory